# Inertia

> A redesign and rebrand for a product design and engineering firm, with content to build trust. Client work by the Seahawk team, who deliver every WP Services order.

Sector: Product design and engineering · Stack: Figma · Web page: https://wpservices.com/work/inertia/

## The client

Inertia started in 2004 doing engineering for the automotive industry. Hundreds of projects later, it’s a product innovation partner covering design, engineering, prototyping and manufacturing.

## What they needed

To stand out, Inertia needed a full redesign: a faster, easier site with better structure and navigation, content that builds trust, and a brand that matched what the company had become.

## What we did

- Redesigned the site from the ground up, keeping the brand’s vision and mission
- A rebrand, including a new logo
- Blogs and articles written for search, to bring in organic traffic
- A fully responsive, user-friendly site built to convert

## What changed

- An interactive, easy-to-use site that shows off Inertia’s work
- An ongoing working relationship as the company grows

## The same work, from the catalog

- [WP Web Design](https://wpservices.com/services/custom-wordpress-design.md): A new, custom-designed WordPress site for a new business or a fresh start. Scoped and quoted in Design Hours at $99 an hour before any work starts..
- [Branding](https://wpservices.com/services/branding.md): A branding package for a business that needs a brand behind its new site. Scoped and quoted in Design Hours at $99 an hour before any work starts..
- [Content upload & formatting](https://wpservices.com/services/content-upload.md): Posts and pages published with formatting, images, and SEO fields set. Estimate is per 10 posts. Hourly task, usually 1.5–3 hrs (about $119–$237).