The client
Nathan Latka is a serial entrepreneur, the host of a business podcast, an investor in B2B SaaS companies, and the author of the bestseller How to Be a Capitalist Without Any Capital.
What they needed
With a website, a blog, a YouTube channel, a book launch and several side products, Nathan needed one team to manage his digital assets and keep his brand consistent across all of them.
What we did
- Got the website ready and lined it up with his social channels and brand
- Organized his digital and promotional assets in one place
- SEO and blog management to grow traffic
- Optimized his YouTube channel and designed the thumbnails
- Launch teasers for the book
- Ran the SaaS Metrics Guide and a Product Hunt campaign, and designed a SaaS magazine
What changed
- More views and engagement on YouTube
- Build-up to the book launch
- More awareness of the brand and the book
