The client
Cricketer Virat Kohli set up the foundation in 2013 to help talented young Indians, including children from underprivileged communities, grow into exceptional athletes. Its Athlete Development Program supports them with nutrition, travel, training and rehabilitation, in sports from tennis and badminton to boxing, swimming, golf and archery.
What they needed
The old site lacked features the foundation needed and wasn’t easy to use. It needed a full rebuild that could raise money online and show its programs and past work in detail.
What we did
- Rebuilt the site with clear paths for people who want to donate or take part
- Set up the payment gateway, so donations are taken securely online
- Added an online scholarship application for young athletes
- Laid out the foundation’s programs, athletes and past initiatives in full
- Set up the technical SEO so the site shows up in search
What changed
- Donations taken online through a secure payment gateway
- Athletes apply for scholarships on the site
- Every program and initiative in one place, in a bright, consistent design
- Better search visibility than the old site
