The client
VFM Brokers is an online forex trading platform for retail and institutional traders in more than 50 countries, with support around the clock.
What they needed
Its website, content and branding didn’t reflect its standing. VFM needed a redesigned site, content that ranks, and a consistent brand to reach more traders.
What we did
- Worked through the brand, audience and goals before planning the work
- Redesigned the website to be clear, easy to navigate and on brand
- Wrote forex trading blogs to bring in the right readers
- Optimized the site’s content for search
- Built consistent branding and social media pages
What changed
- Higher search rankings and more traffic
- More leads from the new content
- A smoother site and clear calls to action
