The client
Pete McBride is a photographer, filmmaker, writer and speaker who has worked in 75 countries for National Geographic, the Smithsonian, Google and The Nature Conservancy. His National Geographic film was nominated for an Emmy for Best Nature Documentary.
What they needed
Pete wanted a site as expressive as his work: natural, interactive and professional, with a personal brand that stays distinct but fits his profession.
What we did
- Gave the brand a new architecture and identity, with a logo drawn from the U-shaped bend of the Colorado River
- Carried the logo’s palette across the site, with refined typography
- Designed and built the new site in a short timeframe
- Added micro-interactions, animation, sliders and a mega menu
- Brought in his SmugMug imagery and his Instagram, Vimeo and YouTube channels
What changed
- An immersive site that shows his work, his personality and his story
- His photography, films and social channels in one place
